Best TikTok Hashtags

Best TikTok Hashtags in 2023

Best TikTok Hashtags are one of the most important things that you should use.

But do you know what the best of them is??

Or maybe how to use them!!

Producing high-quality TikTok content is crucial, but attracting viewers is equally essential.

Utilizing the potential of TikTok hashtags can significantly increase visibility and pave the way for success on this popular social media platform.

To effectively use TikTok hashtags and optimize your marketing strategy, it is essential to master the art of selecting appropriate and relevant hashtags, this will increase the likelihood of your content standing out and thriving amidst the competitive landscape of this significant social network.


Best TikTok hashtags in 2023

This list is a solid foundation for your TikTok hashtag strategy; however, hashtag trends tend to emerge rapidly and frequently evolve.

To stay up-to-date and capitalize on current trends, monitor the Discover page regularly, identifying prevalent hashtags before publishing your content.


  1. #tiktok
  2. #tiktokchallenge
  3. #tiktokviral
  4. #tiktoktravel
  5. #tik_tok
  6. #tiktoktraditions
  7. #tiktokers
  8. #love
  9. #lovegoals
  10. #lovestory
  11. #lovesong
  12. #like
  13. #likeforlike
  14. #follow
  15. #followme
  16. #followers
  17. #aesthetic
  18. #viral
  19. #viralpost
  20. #fyp
  21. #foryoupage
  22. #meme
  23. #funny
  24. #funnyvideos
  25. #cute
  26. #fun
  27. #music
  28. #musically
  29. #happy
  30. #fashion
  31. #fashiontiktok
  32. #fashioninspiration
  33. #fashiondesigner
  34. #comedy
  35. #tiktokcomedy
  36. #comedyvideo
  37. #comedychallenge
  38. #featureme
  39. #followforfollowback
  40. #tiktokchallenge
  41. #challenge
  42. #tiktokmademebuyit
  43. #repost
  44. #viralvideos
  45. #momsoftiktok
  46. #dadsoftiktok
  47. #prank
  48. #family
  49. #justforfun
  50. #tiktokcringe
  51. #lol
  52. #friendshipgoals
  53. #friends
  54. #tv
  55. #baby
  56. #babytiktok
  57. #fitnessgoals
  58. #workout
  59. #healthyrecipes
  60. #dance
  61. #dancechallenge
  62. #tiktokdance
  63. #dancegirl
  64. #inspirational
  65. #quotes
  66. #motivation
  67. #couplegoals
  68. #storytime
  69. #beautyhacks
  70. #beautytops
  71. #dancetutorial
  72. #singing
  73. #single
  74. #popular
  75. #dancer
  76. #lifestyle
  77. #tiktokfood
  78. #foodlover
  79. #foodtok
  80. #foodTiktok
  81. #cooking
  82. #filter
  83. #nofilter
  84. #makeuptutorial
  85. #ootd
  86. #beautiful
  87. #photography
  88. #lifehack
  89. #diy
  90. #moments
  91. #travel
  92. #travellife
  93. #traveling
  94. #traveltiktok
  95. #timetravel
  96. #animals
  97. #animalsoftiktok
  98. #animallover
  99. #animalrescue
  100. #video
  101. #videos
  102. #kids
  103. #money
  104. #moneytok
  105. #booktok
  106. #books
  107. #fans
  108. #tiktokindia
  109. #tiktokpokistan
  110. #hack
  111. #hacks
  112. #selfie
  113. #politics
  114. #protest
  115. #sexy
  116. #trend
  117. #trending
  118. #trendingsong
  119. #didyouknow
  120. #tips
  121. #tipsandtricks
  122. #girlchallenge
  123. #boyfriend
  124. #boys
  125. #gay
  126. #lesbian
  127. #lgbtq
  128. #hair
  129. #haircut
  130. #tutorial
Best TikTok Hashtags in 2023

Expert Advice: While the most popular Best TikTok Hashtags attract considerable attention, they are also highly competitive. Achieving prominence among the numerous nostalgic content pieces associated with trends like #backintheday can be challenging.

To stand out, consider using a mix of popular and niche hashtags to help your content reach a wider audience while targeting specific interests.



A regular occurrence ???? anyone else? #mondayhaircare #beautyfinds #backintheday #fyp

♬ follow me j.osh.1 – josh


Indeed, participating in trending conversations can be advantageous.

However, it is recommended to maintain a balanced approach by incorporating both high-usage hashtags (e.g., #FYP) and niche-specific ones (e.g., #tiktokwitches).

This strategy ensures that your content reaches a diverse audience, catering to general and particular interests, ultimately enhancing its overall visibility and engagement.


How to find the Best TikTok Hashtags for your TikTok videos

Selecting the most fitting and descriptive hashtags for your content (e.g., #howtomakeapeanutbutterandbananasandwich) is essential. However, an effective TikTok hashtag strategy goes beyond intuition and involves careful analysis.


Observing the Competition:


While it is not advisable to imitate competitors, monitoring their hashtag usage can provide valuable insights into industry trends and inspire new approaches for reaching different audiences or employing alternative search phrases.

For example, suppose Staub noticed that Le Creuset is gaining traction with hashtags such as #kitchenstyle and #foodtok. In that case, they might consider incorporating similar tags or exploring related themes to appeal to their target audience.



The #lecreuset Zodiac Mug Collection is the perfect way to show off your sign and warm up this season with a cup of coffee, tea, or hot chocolate! #lecreusettiktok #foodtok #fallstyle #kitchenstyle #astrologytiktok #greenscreen

♬ syrup by solomon – joe ♡


Conversely, monitoring competitors can also reveal which hashtags to avoid to prevent direct competition for audience attention.


Examine Your Audience’s Hashtag Preferences:


Understanding the hashtags your audience frequently uses is crucial. Draw inspiration from their videos to join relevant conversations.

Other users with similar interests are likely employing or searching for the same terms.


For instance, within the food enthusiast community on TikTok (commonly known as FoodTok), users often tag their food reviews and recipes with hashtags such as #foodtiktok and #foodtok.

However, examining more specific tags related to particular cuisines or themes, such as #mukbang or #indianfood, can provide additional opportunities for reaching your target audience.



Lamb rogan joossshhhh #foodtiktok #foodtok #mukbang #indianfood

♬ Sneaky Snitch – Kevin MacLeod


Exploring pre-existing TikTok communities presents an opportunity to broaden your reach.

Allocate time to review your top followers’ videos and gather hashtag ideas.


For a more in-depth approach, investigate the accounts followed by your followers and examine the hashtags used by those accounts.

This research may reveal insights about your fan culture or industry.


Creating a Branded Hashtag


While utilizing existing hashtags is essential, TikTok allows you to develop your branded hashtag.

For example, the linen brand Flax Home uses #myflaxhome in posts featuring its sheets and duvets.

By clicking on the hashtag, users can find all of the account’s bedding-related TikTok videos in one location and content from fans engaging in the same conversation.



Juniper was made for a jungle moment.???? #linen #homedecor #interior #myflaxhome

♬ original sound – Flax Home


A branded hashtag is a unique hashtag explicitly created to promote a campaign, product, or entire brand.

Incorporating branded hashtags into your TikTok videos can increase visibility, encourage user engagement, and create a cohesive collection of content related to your brand’s initiatives.

This strategy helps foster brand recognition and build a dedicated following on the platform.


PRO TIP: We also advise you to get acquainted with the algorithms of TikTok, how they work


Use TikTok’s Search Tool for Hashtag Ideas

There is no need to start from scratch when searching for effective hashtags.

Utilize TikTok’s search function to explore keywords relevant to your content and identify trending hashtags in those categories.


These hashtags have already proven to be successful in capturing user attention.

While you may compete with numerous videos tagged with popular hashtags like #halloweenmakeup, their popularity signifies that they effectively describe the content and are frequently searched for by TikTok users.

Including hashtags in your posts can increase your content’s visibility and engagement with your target audience.


TikTok’s search tool to discover hashtag
TikTok’s search tool to discover hashtag



Expert Recommendations and Insights

To effectively capitalize on your newfound hashtag knowledge, consider these advanced tips and strategies for using hashtags on TikTok.


Combine various hashtags to maximize your TikTok reach

The key to optimizing your reach with hashtags lies in blending popular hashtags with more specialized ones.

As mentioned, this strategic combination will enable you to connect with extensive and specific audiences.

For instance, publisher Penguin Books aims to maximize the reach of its videos by employing the widely-used hashtag #booktok and a more focused hashtag about the particular sound clip featured in the video: #awholenewworld.



The feeling when new books arrive in the office ???? #booktok #awholenewworld

♬ original sound – Wendy B


On the one hand, utilizing top Best TikTok Hashtags will result in more people searching for that term. However, your post may be lost among countless others.

Conversely, niche hashtags may attract fewer searchers, but those seeking content under #sonicthehedgehogfanart will be delighted to find your work.


Develop your own hashtag challenges on TikTok.


Motivate your audience to use your custom hashtag by associating it with a challenge. In other words, assign your followers a specific task or request them to showcase something unique.

This could be a dance move, a makeover sequence, a dare, a product demonstration, or anything else.

By being inventive, you may create the next viral sensation, such as the #firsttouchchallenge.



#firsttouchchallenge Win ???? or ⚽️ signed by me ???? #tonikrooschallenge #football #challenge #fyp

♬ Joga Essa Rabeta – MC Teuzin PV & MC Skcot




Utilize hashtags to identify your target audience.

Hashtags need not only describe the content or the people featured in the video.

They can also be employed to specify the intended audience.


For example, if you operate a bookstore, using hashtags such as #bookworm, #booklover, or #booktok will expose your content to a different audience than using #smallbusinessowner.

Graphic designer Brittany Paige shares behind-the-scenes content from her shop and strategically tags her videos with relevant hashtags (#tedlassotok, #tedlasso), ensuring that people beyond the #smallbiztok community – specifically, the TedLassoTok enthusiasts – have an opportunity to discover her work.



we love Ann because Ann loves Ted Lasso ⚽️ #packanorderwithme #packanorder #smallbusiness #smallbiztok #tedlassotok #smallbusinessowner #tedlasso #packorder

♬ Ted Lasso Theme – Marcus Mumford & Tom Howe



Preserve hashtags for future utilization.

Do you frequently use the same hashtags?

Save time by storing your favorite hashtags in the Notes app on your phone.

This way, you can effortlessly copy and paste them into the caption for your upcoming videos.

If you share various types of content, each requiring its own set of specific hashtags, create multiple lists that cater to all your needs: one for your how-to videos, one for your behind-the-scenes content, and so forth.


Save hashtags for future use
Save hashtags for future use.



Incorporate keywords into your caption as well.

As YouTube and Instagram transition from a hashtag-based search strategy to a general SEO approach, some social media experts believe that TikTok may be quietly doing the same.

Their algorithm is remarkably effective; assuming that their advanced technology can extract keywords from your description is not unreasonable.

Therefore, in addition to using hashtags, remember to invest time and effort in crafting captions that emphasize your keywords and key phrases.



Tiktok SEO is changing the game for creators: here’s how to rank for keywords #tiktokseo #rankontiktok #tiktokkeywordsearch #creators

♬ Blade Runner 2049 – Synthwave Goose


How many hashtags to use on TikTok

TikTok allows for captions of up to 2,200 characters, providing ample space for incorporating numerous hashtags.

There doesn’t seem to be any disadvantage in using the maximum number of hashtags, so feel free to include as many as possible to increase your content’s visibility.

The extensive character limit for video descriptions enables creators to include more details and keywords, enhancing their content’s discoverability in search.

It’s safe to say that TikTok’s powerful search feature is becoming increasingly precise.


How to create a hashtag on TikTok

Type your desired combination of letters and numbers into your caption, post your video, and you will have introduced a new hashtag into the world.

For the best chances of others adopting your unique hashtag, create something easy to remember with self-explanatory spelling.

Incorporating the name of your brand or product is generally a good idea, such as #nespressocoffeecurious




First, there is some unfortunate news.

TikTok has replaced the Discover tab in the app with one for your Friends, which may not be ideal for all users.


This change makes locating a comprehensive list of trending Best TikTok Hashtags somewhat more challenging, but it is not impossible.


Here is a workaround to help you find trending hashtags:

Using a browser on your computer or phone, navigate to You will see a “Discover” section on the left-hand side of the webpage. In this section, you will find trending hashtags and sounds.

Alternatively, you can directly access this page by visiting


How to find trending hashtags on Tiktok
How to find trending hashtags on Tiktok


If you are seeking trending hashtags related to a specific topic, the TikTok app can be of assistance:

  1. Tap on the magnifying glass (search) icon in the top right corner of the For You Page.
  2. Enter your search term (for this example: “Frankenstein“).
  3. Tap on the search button.
  4. Next, select the Hashtags tab to view the most popular hashtags associated with your search term, such as #frankensteingirls (which may or may not pique your interest).

Following these steps, you can easily find trending hashtags related to your chosen topic.


trending hashtags on Tiktok
trending hashtags on Tiktok


trending hashtags on Tiktok 2023
trending hashtags on Tiktok 2023



How to Use Hashtags in 2023

Hashtags are a peculiar yet crucial social media aspect that may initially seem challenging to comprehend and utilize.

However, once mastered, they can yield significant results.

Essentially, hashtags serve as a means to consolidate conversations or content related to specific topics, facilitating users in discovering content that piques their interest.


Though hashtags can be used across various social media platforms, they are predominantly popular on Twitter and Instagram.

For brands marketing on social media, incorporating hashtags is vital as they can enhance the reach and engagement of your brand’s social media presence.


Effectively using hashtags entails more than just posting #ThrowbackThursday content on Instagram. An optimal social media strategy should incorporate a combination of popular, relevant, and branded hashtags.

This article will expound on the fundamentals of effectively utilizing hashtags on social media and the importance of their usage.


Additionally, you will learn the following:

  1. How to identify hashtags that best align with your brand.
  2. Why relying solely on popular hashtags is not the ideal approach.
  3. Essential tips for employing hashtags on various social media platforms.

Let us now delve into these aspects.



What is a hashtag?

The pound symbol on your keyboard, an octothorpe, was originally employed to denote numbers.

Its first use as a hashtag can be traced back to the summer of 2007, when Chris Messina, a web marketing specialist, proposed an idea to Twitter.


Given the platform’s character limitations, he suggested that the company utilize the pound symbol to categorize related tweets.

This marked the inception of the hashtag concept.



Since their inception, hashtags have expanded in reach and effectiveness, becoming an essential social media aspect.

Hashtags serve as a means to connect social media content to specific topics, events, themes, or conversations.


They have extended their utility beyond Twitter and are now effective on various social media platforms.

(See below for more information on using hashtags for each platform.)


Hashtag fundamentals:


  • Hashtags always begin with #, but using spaces, punctuation, or symbols will render them ineffective.


  • Ensure your accounts are set to public; otherwise, your hashtagged content will be visible only to your followers.


  • Avoid stringing together too many words. The most effective hashtags are generally short and memorable.


  • Use relevant and specific hashtags. Obscure hashtags will be challenging to find and unlikely to be utilized by other social media users.


  • Limit the number of hashtags you use. Excessive use of hashtags can make it appear spammy.



Why use hashtags?


Hashtags offer numerous benefits, making them essential for connecting with like-minded individuals, promoting products or services, raising awareness, and staying updated with trends and news.

Here are some reasons to incorporate hashtags in your social media strategy:

  1. Increase engagement with your followers: Using hashtags in your posts allows you to participate in conversations on social media platforms, making your content more visible. This can increase engagement, boosting your brand’s social media interactions through likes, shares, comments, and new followers.
  2. Build brand awareness with branded hashtags: Creating a hashtag promotes your business and encourages conversations. Branded hashtags can be as simple as using your company name or incorporating a tagline into a hashtag.


For instance, JIF Peanut Butter’s #JIFRapChallenge in 2021 featured rapper Ludacris rapping with a mouth full of peanut butter.

The hashtag challenged users to create their own videos or duet with Ludacris, with JIF peanut butter involved.

This challenge generated more than 200,000 impressions and 600 unique videos, showcasing the power of branded hashtags in building brand awareness and driving engagement.



#ad Put Jif in your grill and duet me for real. #JifRapChallenge @jif

♬ #JifRapChallenge – Ludacris



How to find the Best TikTok Hashtags to use

You need to conduct thorough research to identify hashtags that align with your brand, industry, and target audience. Here are some steps to help you find the most relevant hashtags.


1. Monitor social media influencers and competitors

Begin with a competitive analysis of social media. Observe your competitors and influencers within your niche to understand how they engage with your shared target audience. Take note of the hashtags they frequently use and the number of hashtags in each post. This information will give you insight into the keywords they prioritize.


Utilize tools like RiteTag to generate trending hashtag suggestions based on your content.

By inputting your social media caption and uploading the accompanying photo, RiteTag will provide the best hashtags to get your post saw immediately and those that will maintain visibility over time.

Click “Get Report” for a detailed analysis of the suggested hashtags.

This approach will keep you updated with current trends and help you capitalize on popular conversations.


How to find the best hashtags to use
How to find the best hashtags to use


If you are already familiar with the hashtags that work effectively for your brand, you might want to explore related hashtags.

These could be slightly more specific than your current popular hashtags, potentially helping you connect with a more targeted audience.


On LinkedIn, you can discover additional hashtag recommendations by clicking on a hashtag.

After clicking on the ellipsis, select the “Discover more hashtags” button. This feature will provide you with a list of related hashtags, allowing you to expand your reach and engage with a more focused audience on the platform.


Find related hashtags
Find related hashtags


How to increase organic reach with hashtags

Utilizing hashtags enables your posts to be discovered by individuals searching for that specific hashtag.

For instance, if you are a wedding planner and use the hashtag #weddingplanner, someone engaged and looking for your services may come across your post.


To enhance your organic reach with hashtags, it is crucial to use those that are relevant to your business and industry.

Research the most popular hashtags in your field and incorporate them into your posts.

Once you have compiled a collection of pertinent, high-performing hashtags, you can use them in your posts.

However, exercise caution; Instagram suggests using only 3-5 hashtags per post. Research supports this recommendation, indicating that overusing hashtags can adversely affect your reach.


increase organic reach with hashtags
increase organic reach with hashtags


If you haven’t already, it is essential to start using hashtags in your social media posts.

Although they first gained popularity in 2007, their significance has only grown, making them even more valuable for your brand today.

Using hashtags strategically can increase engagement, boost brand awareness, connect with like-minded individuals, and improve your content’s discoverability.

Start incorporating relevant and popular hashtags to enhance your social media presence and reach a wider audience.

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